Client Tips & Tricks
What is a personal brand and why is it important?
As an agent, you may have the best reviews, a winning personality, and a proven track record in real estate, but your unique perspective and approach also need to be instantly communicated to prospective clients. It’s crucial to your long-term success for your audience to instantly “get you.”
Imagine walking past a store. The exterior, signage, and window display are all part of that store’s brand. How does the outside make you feel? Do you trust the business? Are you intrigued enough to go inside?
Now, imagine walking inside. How do you feel as you look around? What kind of music is playing? How do the associates communicate with you? Is it easy to find what you’re looking for? Each point in the customer’s journey is an opportunity to express and reinforce the store’s brand.
Your personal brand as an agent is similar. If done right, each touchpoint with a client reinforces your values, your expertise, and your personality, resulting in a brand that clients remember—and trust.
Building a memorable personal brand
Some of the most successful agents have one thing in common: a memorable personal brand that resonates with their audience.
In fact, 75% of San Francisco’s top 20 realtors are Open Homes clients. They understand the importance of personal branding and know how to use it to stand out in a competitive market. So, what makes their branding so effective?
- Consistency: These agents have a clear idea of which services they prefer—whether it’s aerial video, twilight photography, or a combination of both. This consistency helps reinforce their brand message.
- Customization: Each agent’s personal brand comes through in every detail of their listings, especially on their property websites. From custom URLs to team logos, branding colors, and a standout “About Me” section, top agents use every opportunity to personalize their marketing.
How Open Homes can help you elevate your brand
After helping market tens of thousands of listings, we understand that building and refining your personal brand can be daunting. That’s where we come in. We’re not just here to provide photos and videos; we’re your partner in creating a brand that resonates with your audience and builds trust over time.
- Customized Marketing Packages: Our packages allow you to showcase your personal brand across a variety of mediums—whether through video, photography, or tailored property websites.
- High-Quality Deliverables: We provide the highest quality marketing assets, so you don’t have to worry about the technical details. Instead, you can focus on building relationships with your clients.
- Innovative Tools: From 3D Matterport Tours to aerial videos, we constantly push the envelope to give you the latest tools to differentiate yourself from the competition.
Next steps: Let’s build your brand together
Ready to take your personal brand to the next level? Here’s how you can get started with Open Homes:
- Schedule a free brand consultation: Reach out to our team to discuss your unique brand needs. We’ll help you identify the best products and services to enhance your personal brand.
- Choose your marketing package: Select from our wide range of customizable packages designed to showcase your strengths and unique style. Or, if you prefer, choose as many or as few services as you’d like – you aren’t required to order a package (although the savings are great)!
- Collaborate with us: Work closely with our team to ensure that every aspect of your marketing materials—from photos to videos to property websites—reflects your personal brand.
- Launch and grow: With your branding materials in place, you’ll be ready to attract new clients and grow your real estate business.
What’s next?
Contact us today at support@open-homes.com to schedule your free brand consultation or visit Open-Homes.com to explore how we can help you build and showcase your personal brand.
