Introducing Open Homes’ New Real Estate Property Website Analytics
At Open Homes, we’re always looking for ways to give real estate agents powerful tools to market their listings effectively. We’re excited to introduce our all-new analytics for property websites—a robust, data-driven solution designed to give you deeper insights into visitor behavior and site interactions.
Built on top of industry-standard Google Analytics, our enhanced property website analytics now offer a wealth of information about how visitors engage with your listings. With new features like video analytics, detailed interaction tracking, and automated reports, you’ll have everything you need to optimize your marketing strategy and provide sellers with valuable performance insights.
Key Features of Open Homes’ New Analytics
Deeper Insights with Google Analytics
Powered by Google, our analytics interface provides hyper-accurate visitor data. Monitor visits, interactions, referral sources, and more—all in one convenient dashboard. For agents who want to dive even deeper, we also offer integration with Google Tag Manager, allowing you to customize tracking, set up conversion funnels, and analyze user journeys with precision.
Enhanced Site Interaction Tracking
We’ve focused on tracking the key interactions that matter most to real estate agents and sellers. Our analytics now include:
- Average time spent on the site
- Total time spent by all users
- Gallery views
- Floorplan downloads
- Lead contact button clicks
- MLS and Branded site performance
Understanding how buyers engage with your listings can help you fine-tune your marketing approach and provide valuable insights to your clients.
Improved Funnel Segmentation
Segment which version of the website users visit. Enjoy all of the enhanced site interaction tracking now segmented between all viewers, the branded version of the website, or the MLS / unbranded version of the website.
Improved User Acquisition Data
Our upgraded analytics provide robust location and device insights so you can see where buyers are coming from, how they’re accessing your listings, and what traffic sources are driving the most engagement. Now, you can track referrals from:
- Social media platforms
- CPC campaigns
- Organic search
- QR codes
- Other referral sources
Vimeo Analytics Integration
We’ve integrated analytics for Vimeo (for Open Homes listing videos). Now, you can monitor key video metrics, including:
- Total views
- Total watch time
- Unique viewers
- Average percent completion
See whether buyers are watching the full video, just a portion, or skipping through. These real-time insights allow you to optimize your video marketing strategy and understand buyer engagement better than ever.
QR Code Tracking
As part of our analytics enhancements, we’ve now made it possible to track visits that come directly from our built-in QR code generator. If you’ve placed QR codes on printed materials, social media, or signage, you can now measure exactly how many visitors are accessing your property website through these codes.
Automated Weekly Analytics Reports
Stay informed without logging in. Our new automated email reports allow you to subscribe to receive weekly updates on a property’s performance.
- Subscribe to analytics updates for any individual property website.
- Add your assistant or seller to receive reports.
- Receive weekly emails for up to eight weeks.
- Manage or unsubscribe from reports at any time.
Take Control of Your Listing’s Performance
With Open Homes’ new analytics, you’ll have unprecedented access to real-time data that helps you make smarter marketing decisions, track buyer interest, and provide sellers with transparent insights. Whether you’re optimizing social media ads, refining your listing presentation, or simply keeping sellers updated, our new analytics tools put you in control.
Start tracking today! Learn more about our property websites and analytics features. Want to see examples of our awesome Client Listing Sites? Check out our Website Portfolio!
1 Comment
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With the property website analytics offered by Open Homes, real estate agents can now shift their marketing strategies in new and more efficient ways. The newly added Interactions feature, as well as integration with Google Analytics, enables sellers to gain invaluable insights into buyer behavior and demonstrates ROI instantaneously. With the addition of QR code tracking and Vimeo analytics, agents can now measure engagement across multiple platforms which provides a new level of depth. These automated weekly reports are extremely helpful because they allow both agents and sellers to remain informed without any extra work. Realtors can use this information to better strategize their marketing approaches, improve listing performance, and develop smarter conversion tactics. This marks an incredible advancement in real estate technology as it makes tracking, analyzing, and improving property listings effortless and accurate.
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